Self-serve tool

Data Cleanliness Score

Four questions about your calling list. It takes a minute, there is nothing to sign up for, and it tells you how much of your data is genuinely reachable — and how much of the day is being spent finding that out the hard way.

Verified mobile numbers55%

A verified mobile puts you in front of the person, not their switchboard — the fastest route to a real conversation.

Direct dials40%

A direct dial skips the gatekeeper, so callers spend their time persuading rather than being redirected.

Valid email addresses70%

Valid emails let you follow through the moment interest appears — the difference between a warm thread and a cold restart.

LinkedIn matches50%

A matched profile confirms the role and the person, so you are approaching the right decision-maker first time.

Records on the list2,000

Sets the scale — the same percentage gap costs far more on a larger list.

53
Patchy

Enough good records to make progress, enough bad ones to blunt it. Tightening the list lifts the value of every hour on the phone.

Of 2,000 records, roughly 950 are genuinely reachable. The remaining 1,050 are wasted calling time — hours paid for that can never become conversations. Closing that gap is where the value is.
Start with the ICP Compass

Get the right people on the list before you add more volume.

Indicative only — a planning aid based on the figures you enter, not an audit of your data.