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Long-form thinking on B2B calling, data and appointment setting.

Causeway Enhance: What You Need to Know Before Outsourcing Your Construction Telemarketing
Construction · 17 August 2026

Causeway Enhance: What You Need to Know Before Outsourcing Your Construction Telemarketing

How Causeway Enhance works, the Barbour ABI dependency most buyers miss, where the gaps are, and what independent alternatives look like.

What a 22-Million-View Jacket Ad Tells Us About the Psychology of B2B Telemarketing
Psychology of outbound · 5 August 2026

What a 22-Million-View Jacket Ad Tells Us About the Psychology of B2B Telemarketing

A jacket ad got 22 million views with no pitch at all. The same psychology decides whether your cold call gets eight seconds or none.

Your stand at the bursars' conference cost thousands. Where did the leads go?
Selling into schools · 28 July 2026

Your stand at the bursars' conference cost thousands. Where did the leads go?

Exhibition leads from ISBA don't die in week three — they go dormant until the spring budget round. How to follow up so the list is still warm when it matters.

What Is the TPS? The UK Do-Not-Call Register Explained
Compliance · 12 July 2026

What Is the TPS? The UK Do-Not-Call Register Explained

The Telephone Preference Service is the UK's legal do-not-call register — and from February 2026, ignoring it can trigger multi-million-pound fines.

Appointment setting vs appointment generation: what's the difference?
Fundamentals · 20 June 2026

Appointment setting vs appointment generation: what's the difference?

Short answer: not much. The words get used interchangeably — here's what actually matters when you're buying.

Appointment setting vs lead generation: which do you need?
Fundamentals · 10 June 2026

Appointment setting vs lead generation: which do you need?

The honest difference between the two — and how to diagnose which your pipeline needs right now.